Norman Pattiz Proved the Importance of Podcast Advertising in a Recent Study

PodcastOne, a company that engages in podcast advertising, sought to know how customers responded to products and services before and after podcast advertising. The firm hired research services from a leading podcast researcher, Edison Research, who conducted the online survey in the second half of last year.

The study took 5 products and services from 5 different brands across different industries. The selection comprised of some brands that were well-known and some which were not. The first set of the study was carried out prior to the podcast and another after 4-6 weeks of running the podcast.

The Responses

Having been subjected to the same method of research, they all showed that podcast advertising positively influenced how customers related specific products to their brand. It also showed the positive role it played in making customers recall specific messages and intention to buy. A certain grocery item recorded an increase of more than 53 percent mentioning from the pre-study to the post-study.

In the unaided product awareness category, a financial service recorded an increase of 47 percent, a lawn and garden item increased by 24 percent, and an automobile aftermarket product by 37 percent. An automobile aftermarket product was mentioned to be very favorable by 18 percent of respondents in the pre-study and a third in the post study.

Those who would very likely consider using a lawn and garden product rose by 4 percent. Those who recalled a specific campaign message shot up by 76 percent for a casual dining restaurant and by 60 percent for an automobile aftermarket product. Learn more about Norman Pattiz:

According to Norman Pattiz of PodcastOne, the research produced the intended results that cemented the fact that podcast advertising created much brand impact in comparison to other advertising approaches.

The results also stamped the multi-tier approach that combines advertising and measurement as adopted by the firm. Tom Webster, Edison Research’s VP noted that the company was excited to play a part in showing the effectiveness of podcast advertising.

About Norman Pattiz

Norman Pattiz created Westwood One, which grew to be one of the most outstanding providers of news and entertainment. He then instituted Courtside Entertainment Group that worked as a programs producer and distributor. Seeking to fill a gap that he saw in the audio-on-demand sector, he launched PodcastOne in 2012.

Norman Pattiz serves on several boards, such as USA Broadcasting, Los Alamos National Security Laboratory, and Lawrence Livermore Laboratory. As a broadcasting guru, Norman won the Library of American Broadcasting’s 2009 Giants of Broadcasting Award.

George Soros and His Investment and Philanthropic Ventures

George Soros, the renowned hedge fund manager cum billionaire and philanthropist, is known for his endless fights and activism around the world that put forward the concept called “open societies.” In many ways, he is considered to be a role model for people with his humanitarian works and as a self-made billionaire with no dirty or lobbied business. Soros is the founder of Soros Fund Management LLC with a net fortune of $25.2 Billion, and interestingly, he made charitable contributions worth $13 billion in the last three decades. Soros is anxious about the divisive policies various political leaders and, he opposes it in full fledge. This is the reason, he opposed President Donald Trump in 2016 Presidential election, and Soros also feels that many of the policies by Trump are unclear or not addressing the reality.

Soros born in the family of a non-practicing Jews in Hungary in 1930 and escaped the Holocaust during the Second World War. After the war, he and his family moved to England and continued his education by enrolling at London School of Economics. During the period, George Soros got the chance to read the books of Viennese philosopher Karl Popper, and through the works, he came to know about the concept of open societies. The concept has played a significant role in his activism and fights in the later part of his life, and Soros considers Popper as his “spiritual mentor.” An open society is framed on the concept of the welfare of all humankind, and it put forwards universal principles. Read this story about George at

The open societies are progressive and looking for nation or culture interests over the self-interest – contrary to closed societies. It also gives freedom to criticize the institutions and correct it through discussions, protests, action plans, etc. After completing the graduation, Soros started working with London-based brokerage firm called Singer and Friedlander. Later, he moved to New York and began working as a stock broker at the Wall Street. Soros also worked as an investment manager at Arnhold and S. Bleichroeder Inc., an investment bank. In the year 1969, he established Double Eagle Fund for the investment bank Bleichroeder with a capital of $4 million.

After four years, Soros set up his own hedge fund called Soros Fund Management. He made the firm grew exponentially in the market, and its value grew more than $1 billion by the year 1985. From 1979, Soros started focusing on his philanthropic activities and contributions and founded many open society foundations around the world based on the concepts of Popper. While his wealth surged over the years, his contributions too got a steep increase, and by the year 1993, Soros started spending at least $300 million a year for various philanthropic activities. Today, his open society foundations have the presence in at least 70 countries around the world. Read his profile at Business Insider.

Ms. Lori Senecal – A Talented Global CEO With A Difference

In an article on The Drum, Ms. Lori Senecal is the Chief Executive Officer for CP+B. She does the management of the company’s nine foreign offices and concentrates on the worldwide development. Ms. Lori has made a significant effect on the culture and business of CP+B. She provides a great market talent. Ms. Lori usually focuses on talent and has charged the agency with tremendous growth in various areas.

Ms.Lori has also been a CEO and President of the MDC Partner Network. She has played a pivotal role in being a driving force of a critical view. She was the chairman of Kbs+. Kbs+ developed from 250 personnel to more than 900 people all over the world.

Ms. Lori was also the president of the office in New York of McCann Workgroup. Ms. Lori Senecal assumed the role of a CEO of MDC Partners agency in the year March 2015. She was also a president of MDC Partners network.

Ms. Lori Senecal is the best individual to assist CP+B to become new that is a global agency which is highly flexible for a business startup. Ms. Lori is a great friend and partner. Her leadership is highly efficient and reliable.

Ms. Senecal mentioned that we could share extensive resources in all the offices in every area to bring about great innovative talent to your client partners. Ms. Lori has made a significant effect on the business and culture of CP+B and creates a new global agency that is highly creative and active. She also recently spoke at 3% conference.

Ms. Lori’s strong leadership has a large focus on the talent and growth across various arenas. Ms. Lori has also been the President and Chief Executive Officer of the MDC Partner Network. She encourages collaboration across the network.

According to Salary, Ms. Lori Senecal wants to be the Chief Executive Officer and partner at Kirshenbaum Bond and Partners. Ms. Senecal reaped about $1883628 in full compensation. Approximately $1000,000 was earned as salary, and around $750,000 she got has the bonus, and around $133,628 came from compensation. Ms. Lori does active management of the ten international offices of the company and focuses on persistent development across the world. She has made a significant effect on the culture and business.

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Tim Armour Says That Warren Buffett Has It Wrong

Warren Buffett is famous for advocating that most people are better off in a passive fund that follows the S&P 500. He says every other method of investing for regular investors is too expensive and will have lesser returns. Recently, Tim Armour of Capital Group pointed out the flaws in what Buffett is saying.

Timothy Armour makes the argument that not all active funds charge high fees and trade too much. The key, he says, is to find a fund where the manager of it puts their own money. This is the best way to find a fund where the manager earns their keep and delivers superior returns. He also says that one huge problem with passive funds is that when the stock markets inevitably tank there’s nothing to protect it from going dramatically down in value just like the rest of the market. An active fund manager who is earning their keep will mitigate losses which can’t happen in a passive fund.

Read more about Timothy Armour on

Timothy Armour has over 30 years of experience as an equity portfolio manager in the financial industry. He is now the Chief Executive Officer of Capital Group, which is one of the oldest investment firms in the world and is located in Los Angeles, California. After the former Capital Group Chairman of the Board, Jim Rothenberg, died, Timothy Armour was named Chairman of the Board of the company in July 2015. When accepting this new position, Armour said that he was mourning the loss of his colleague and friend and hoped to follow in his footsteps. Additionally, he recognized Rothenberg’s strong ability to meet the long-term interests of the company’s clients and employees. As the new Chairman, Timothy Armour said he would work to carry on this tradition and was proud to have been named.

Find more about Tim Armour:

Lawsuit Filed Against New Hampshire Insurance Company

Bruce Levenson has been the controlling partner for Hawks ownership group that has sued the New Hampshire Insurance Company.

The Atlanta Hawks Basketball and Entertainment LLC is the former ownership group of this NBA franchise. This Group has filed the lawsuit. It is for breach of contract. This is about the claims settlement that was made earlier. These were by Danny Ferry, the former general manager. Do note that this lawsuit is not involving the present Hawks ownership group which is led by principal owner Tony Ressler.

It was on Sept 13 that this lawsuit was filed in the Superior Court of Fulton County. It is against the insurance company which is also known as AIG today. This case is for civil action due to a breach of contract as well as insurance bad faith. The Atlanta Hawks Basketball and Entertainment LLC claims that the insurance policy covered certain losses that were linked to employment practices. These included certain acts such as “Wrongful Termination”’ as well as “Workplace Torts.” The Atlanta Hawks Basketball and Entertainment LLC had given notice to the Insurance Company on April 2, 2015. Bruce Levenson ( said that the claims which had been asserted by Ferry were believed to be covered.

There was a buyout agreement between Ferry and the ownership of Hawks. This was on June 22, 2015. It ended this relationship.

According to PR News, there is speculation that Bruce Levenson hired bankers who were not able to sell this Atlanta Hawks at the right price. They were nearly 27% off about the price that they could have got for this NBA team.

It was in October that Bruce Levenson had hired Goldman Sachs along with Inner Circle Sports. This was for selling the Hawks as well as the operating rights to Philips Arena. This was when Goldman Sachs had convinced Bruce Levenson that the price of the team and operating rights to the arena would fetch $1 billion.

How Securus Technologies Helped Law Enforcement Catch a Bank Robber

One of the most challenging parts about being a police officer assigned to bank robbery investigations is predicting when these criminals will strike again. Even though banks are loaded with security cameras and all the latest in crime prevention technology, a smart criminal will find a weakness and exploit it when they can. This was the case with a local bank robber here in Cincinnati. The bank robber would rob the banks in the same manner, be out in 90 seconds, and leave zero traces of evidence behind.


I realized the only way I was going to catch this criminal was to be at the bank when he walked in, and with hundreds of banks in a 20 mile radius, my chances of catching him were slim to none. The one thing playing in our favor was this criminal was not stopping his crime spree any time soon, so as long as he kept at it, we had a chance of getting him caught.


The other investigators in or team that work at the local jail had just been dealing with Securus Technologies, who installed a new inmate communication system that was going to help us to control crime in the jail and uncover information in local crimes. I was brought in to train on the software, and the covert alert feature was something that really peaked my interest. This could be the piece of the puzzle I was missing.


Once I was familiar with the new software, we got a lead on the identify of a friend who was helping this bank robber get inside information on the banks he was robbing. When the covert alert feature notified me this could be the day, we had our team in position and caught the suspect before he could ever reach for his weapon.

Sawyer Howitt – Racquetball Player and Student

As a senior in his second semester, Sawyer Howitt is busier than ever but still finds time to indulge and excel in this special sport. Sawyer also enjoys occasional river fishing as well as watching his local team in action-the Portland Trail Blazers. In addition, Sawyer’s current skill level in racquetball offers him much future potential in the game should he pursue a professional career; he surpasses the average player by milestones.

In addition to outstanding athletic traits, this unique young man also possesses a key set of business and academic skills that are in demand. Sawyer Howitt understands branding like no other. He speaks finance with native fluency.

For example, Sawyer Howitt (@sawyerhowitt) is one of the few young men who can keenly understand any businesses financial and operational necessities. He also explains resonance and consumer connections in a way that even the smallest child may simply understand; in fact, Mr. Howitt is uniquely skilled in explaining detailed, comprehensive terms or phrases in ways that are applicable and practical to any age, gender or culture.

Other Initiatives

Mr. Howitt has also taken it upon himself to fund and secure funding for numerous philanthropic endeavors. Education and women’s rights stand as the top two themes. He has volunteered repeatedly.

View Sawyer Howitt’s business profile here.

Wen By Chaz Dean Tested By Emily McClure in Bustle

Wen by Chaz is a popular all-in-one hair care product aimed at the salon hair care market. Its designer is Chaz Dean. Dean is a man who has dedicated his life to women’s hair, its styling, and maintenance.

Chaz Dean has long been opposed to damaging detergents being used in women’s shampoos and has worked tirelessly in developing organic hair care products for women. His philosophy is now being accepted by scientists and doctors who are warning against the proliferation of harsh detergents being used on the human body and in the home.

Dean’s latest hair care product promises to do all things to a woman’s hair in one bottle. The product works as a shampoo, a conditioner, a de-tangler, and as a revitalizer for damaged hair.

Wen by Chaz seems to be the answer to women with beautiful hair, and a beauty blogger, Emily McClure, decided to use herself as the test subject for an extensive examination of Dean’s product.


She began her week-long project after a weekend out of town. She returned tired and bedraggled but took and showed photos of her hair before she began the treatment. Each day she photographed the affects of using Dean’s miracle shampoo and reported her results in a diary that were published by Bustle.

McClure has done a great examination of Wen Hair by Chaz Dean and has provided the photos to prove it. After her trial of using the product, McClure felt that it had improved the overall condition of her hair and she may in fact still be using the product. I think another report from McClure is in order. This type of personal reporting is having a major influence on advertising as we move deeper and deeper into this social media world we inhabit.

For more information, just click here.

The Power of Lip Balm

There are a variety of products that people tend to use but rarely think about until the product is needed. One of these products is lip balm. At one time or another most people have an occasion when their lips are chapped, cracked, or rough. While there are several ways to help solve the problem, one of the ways that many people try to solve lip problems is by using lip balm.

A product that many people are familiar with, lip balm sometimes called lip salve is a wax like substance that people can apply to their lips to moisturize their lips. The lip balm product is used to solve general lip problems. Lip balm usually contains a wax ingredient such as beeswax or carnauba wax along with a variety of other ingredients such as lanolin, paraffin, petrolatum, and acetyl alcohol.

There are many different lip balm products available on the market; one of the most popular is EOS lip balm. The lip balm products offered by Evolution of Smooth Lip Balm Company come in a variety of flavors. In addition the products are offered in various product lines.

EOS lip balm products are packed with antioxidant-rich vitamin E, jojoba oil, and soothing shea butter. The lip balms are natural, hypoallergenic, dermatologist tested, and paraben and petrolatum free. Evolution of Smooth lip balm has been on Walmart and Target supermarkets for many years.

Weather conditions along with a variety of other situations can result in lips that need help because the lips have become dry, chapped, or rough. Lip balm has the ability to add moisture to lips, which is a way of helping to solve lip problems related to dryness or chapping.

How To Simplify Your Party To Avoid Major Stress

Throwing a party can either be a thrilling experience or it can lead you down a spiral of stress and anxiety. With so many components involved, it’s easy to find yourself so overwhelmed with responsibilities that you feel completely exhausted by the time your guests arrive at your door.


However, throwing a successful party doesn’t have to be a stressful and terrifying task. We asked for some party-throwing tips from expert planners who know how to pull off a fabulous party without losing their cool.



  1. Get Organized Immediately


Even if you’re throwing a small dinner party for ten, it’s important to get organized right off the bat. Even the smallest parties require shopping lists, a guest count and several to-do lists regarding decor, cooking and schedules. Luckily, spreadsheet software is free and makes organizing a piece of cake.



  1. Skip the Multi-Course Menu


It’s understandable that you want to impress your guests with your cooking skills. However, between decorating, shopping and tidying up before the guests arrive, chances are that you simply won’t have time to pull off an incredible and extensive menu before your guests arrive.


Instead of serving a sit-down dinner, opt for appetizers that can be made the night before so that you can spend the day of your party focusing on things like decorating and cleaning.



  1. Let Guests Serve Themselves Drinks


When it comes to parties, there’s nothing like a drink to put guests in the festive mood. Instead of spending your evening making sure that your guests have a drink in hand at all times, set up a bar station in a corner of your home. Stock it with ice, drinking glasses and mixers so that your guests can help themselves.



  1. Hire a Professional


If the thought of throwing a party all on your own really terrifies you, there’s nothing wrong with hiring a professional event planner. Twenty Three Layers is a corporate event planning company located in New York City. This team of party planners work with events of all sizes from dinner parties for ten to corporate events with hundreds of guests.

Find them in NYC: