Norman Pattiz Proved the Importance of Podcast Advertising in a Recent Study

PodcastOne, a company that engages in podcast advertising, sought to know how customers responded to products and services before and after podcast advertising. The firm hired research services from a leading podcast researcher, Edison Research, who conducted the online survey in the second half of last year.

The study took 5 products and services from 5 different brands across different industries. The selection comprised of some brands that were well-known and some which were not. The first set of the study was carried out prior to the podcast and another after 4-6 weeks of running the podcast.

The Responses

Having been subjected to the same method of research, they all showed that podcast advertising positively influenced how customers related specific products to their brand. It also showed the positive role it played in making customers recall specific messages and intention to buy. A certain grocery item recorded an increase of more than 53 percent mentioning from the pre-study to the post-study.

In the unaided product awareness category, a financial service recorded an increase of 47 percent, a lawn and garden item increased by 24 percent, and an automobile aftermarket product by 37 percent. An automobile aftermarket product was mentioned to be very favorable by 18 percent of respondents in the pre-study and a third in the post study.

Those who would very likely consider using a lawn and garden product rose by 4 percent. Those who recalled a specific campaign message shot up by 76 percent for a casual dining restaurant and by 60 percent for an automobile aftermarket product. Learn more about Norman Pattiz: http://www.adweek.com/digital/radio-industry-legend-now-transforming-podcasting-scene-172245/

According to Norman Pattiz of PodcastOne, the research produced the intended results that cemented the fact that podcast advertising created much brand impact in comparison to other advertising approaches.

The results also stamped the multi-tier approach that combines advertising and measurement as adopted by the firm. Tom Webster, Edison Research’s VP noted that the company was excited to play a part in showing the effectiveness of podcast advertising.

About Norman Pattiz

Norman Pattiz created Westwood One, which grew to be one of the most outstanding providers of news and entertainment. He then instituted Courtside Entertainment Group that worked as a programs producer and distributor. Seeking to fill a gap that he saw in the audio-on-demand sector, he launched PodcastOne in 2012.

Norman Pattiz serves on several boards, such as USA Broadcasting, Los Alamos National Security Laboratory, and Lawrence Livermore Laboratory. As a broadcasting guru, Norman won the Library of American Broadcasting’s 2009 Giants of Broadcasting Award.

George Soros and His Investment and Philanthropic Ventures

George Soros, the renowned hedge fund manager cum billionaire and philanthropist, is known for his endless fights and activism around the world that put forward the concept called “open societies.” In many ways, he is considered to be a role model for people with his humanitarian works and as a self-made billionaire with no dirty or lobbied business. Soros is the founder of Soros Fund Management LLC with a net fortune of $25.2 Billion, and interestingly, he made charitable contributions worth $13 billion in the last three decades. Soros is anxious about the divisive policies various political leaders and, he opposes it in full fledge. This is the reason, he opposed President Donald Trump in 2016 Presidential election, and Soros also feels that many of the policies by Trump are unclear or not addressing the reality.

Soros born in the family of a non-practicing Jews in Hungary in 1930 and escaped the Holocaust during the Second World War. After the war, he and his family moved to England and continued his education by enrolling at London School of Economics. During the period, George Soros got the chance to read the books of Viennese philosopher Karl Popper, and through the works, he came to know about the concept of open societies. The concept has played a significant role in his activism and fights in the later part of his life, and Soros considers Popper as his “spiritual mentor.” An open society is framed on the concept of the welfare of all humankind, and it put forwards universal principles. Read this story about George at Politico.com.

The open societies are progressive and looking for nation or culture interests over the self-interest – contrary to closed societies. It also gives freedom to criticize the institutions and correct it through discussions, protests, action plans, etc. After completing the graduation, Soros started working with London-based brokerage firm called Singer and Friedlander. Later, he moved to New York and began working as a stock broker at the Wall Street. Soros also worked as an investment manager at Arnhold and S. Bleichroeder Inc., an investment bank. In the year 1969, he established Double Eagle Fund for the investment bank Bleichroeder with a capital of $4 million.

After four years, Soros set up his own hedge fund called Soros Fund Management. He made the firm grew exponentially in the market, and its value grew more than $1 billion by the year 1985. From 1979, Soros started focusing on his philanthropic activities and contributions and founded many open society foundations around the world based on the concepts of Popper. While his wealth surged over the years, his contributions too got a steep increase, and by the year 1993, Soros started spending at least $300 million a year for various philanthropic activities. Today, his open society foundations have the presence in at least 70 countries around the world. Read his profile at Business Insider.

Ms. Lori Senecal – A Talented Global CEO With A Difference

In an article on The Drum, Ms. Lori Senecal is the Chief Executive Officer for CP+B. She does the management of the company’s nine foreign offices and concentrates on the worldwide development. Ms. Lori has made a significant effect on the culture and business of CP+B. She provides a great market talent. Ms. Lori usually focuses on talent and has charged the agency with tremendous growth in various areas.

Ms.Lori has also been a CEO and President of the MDC Partner Network. She has played a pivotal role in being a driving force of a critical view. She was the chairman of Kbs+. Kbs+ developed from 250 personnel to more than 900 people all over the world.

Ms. Lori was also the president of the office in New York of McCann Workgroup. Ms. Lori Senecal assumed the role of a CEO of MDC Partners agency in the year March 2015. She was also a president of MDC Partners network.

Ms. Lori Senecal is the best individual to assist CP+B to become new that is a global agency which is highly flexible for a business startup. Ms. Lori is a great friend and partner. Her leadership is highly efficient and reliable.

Ms. Senecal mentioned that we could share extensive resources in all the offices in every area to bring about great innovative talent to your client partners. Ms. Lori has made a significant effect on the business and culture of CP+B and creates a new global agency that is highly creative and active. She also recently spoke at 3% conference.

Ms. Lori’s strong leadership has a large focus on the talent and growth across various arenas. Ms. Lori has also been the President and Chief Executive Officer of the MDC Partner Network. She encourages collaboration across the network.

According to Salary, Ms. Lori Senecal wants to be the Chief Executive Officer and partner at Kirshenbaum Bond and Partners. Ms. Senecal reaped about $1883628 in full compensation. Approximately $1000,000 was earned as salary, and around $750,000 she got has the bonus, and around $133,628 came from compensation. Ms. Lori does active management of the ten international offices of the company and focuses on persistent development across the world. She has made a significant effect on the culture and business.

See more: http://lorisenecalglobalceo.com/

Tim Armour Says That Warren Buffett Has It Wrong

Warren Buffett is famous for advocating that most people are better off in a passive fund that follows the S&P 500. He says every other method of investing for regular investors is too expensive and will have lesser returns. Recently, Tim Armour of Capital Group pointed out the flaws in what Buffett is saying.

Timothy Armour makes the argument that not all active funds charge high fees and trade too much. The key, he says, is to find a fund where the manager of it puts their own money. This is the best way to find a fund where the manager earns their keep and delivers superior returns. He also says that one huge problem with passive funds is that when the stock markets inevitably tank there’s nothing to protect it from going dramatically down in value just like the rest of the market. An active fund manager who is earning their keep will mitigate losses which can’t happen in a passive fund.

Read more about Timothy Armour on americanfunds.com

Timothy Armour has over 30 years of experience as an equity portfolio manager in the financial industry. He is now the Chief Executive Officer of Capital Group, which is one of the oldest investment firms in the world and is located in Los Angeles, California. After the former Capital Group Chairman of the Board, Jim Rothenberg, died, Timothy Armour was named Chairman of the Board of the company in July 2015. When accepting this new position, Armour said that he was mourning the loss of his colleague and friend and hoped to follow in his footsteps. Additionally, he recognized Rothenberg’s strong ability to meet the long-term interests of the company’s clients and employees. As the new Chairman, Timothy Armour said he would work to carry on this tradition and was proud to have been named.

Find more about Tim Armour: http://www.barrons.com/articles/winning-managers-weigh-in-1486794286

Lawsuit Filed Against New Hampshire Insurance Company

Bruce Levenson has been the controlling partner for Hawks ownership group that has sued the New Hampshire Insurance Company.

The Atlanta Hawks Basketball and Entertainment LLC is the former ownership group of this NBA franchise. This Group has filed the lawsuit. It is for breach of contract. This is about the claims settlement that was made earlier. These were by Danny Ferry, the former general manager. Do note that this lawsuit is not involving the present Hawks ownership group which is led by principal owner Tony Ressler.

It was on Sept 13 that this lawsuit was filed in the Superior Court of Fulton County. It is against the insurance company which is also known as AIG today. This case is for civil action due to a breach of contract as well as insurance bad faith. The Atlanta Hawks Basketball and Entertainment LLC claims that the insurance policy covered certain losses that were linked to employment practices. These included certain acts such as “Wrongful Termination”’ as well as “Workplace Torts.” The Atlanta Hawks Basketball and Entertainment LLC had given notice to the Insurance Company on April 2, 2015. Bruce Levenson (brucelevenson.com) said that the claims which had been asserted by Ferry were believed to be covered.

There was a buyout agreement between Ferry and the ownership of Hawks. This was on June 22, 2015. It ended this relationship.

According to PR News, there is speculation that Bruce Levenson hired bankers who were not able to sell this Atlanta Hawks at the right price. They were nearly 27% off about the price that they could have got for this NBA team.

It was in October that Bruce Levenson had hired Goldman Sachs along with Inner Circle Sports. This was for selling the Hawks as well as the operating rights to Philips Arena. This was when Goldman Sachs had convinced Bruce Levenson that the price of the team and operating rights to the arena would fetch $1 billion. http://www.espn.com/nba/story/_/id/11493472/jason-whitlock-bruce-levenson-atlanta-hawks

How Securus Technologies Helped Law Enforcement Catch a Bank Robber

One of the most challenging parts about being a police officer assigned to bank robbery investigations is predicting when these criminals will strike again. Even though banks are loaded with security cameras and all the latest in crime prevention technology, a smart criminal will find a weakness and exploit it when they can. This was the case with a local bank robber here in Cincinnati. The bank robber would rob the banks in the same manner, be out in 90 seconds, and leave zero traces of evidence behind.

 

I realized the only way I was going to catch this criminal was to be at the bank when he walked in, and with hundreds of banks in a 20 mile radius, my chances of catching him were slim to none. The one thing playing in our favor was this criminal was not stopping his crime spree any time soon, so as long as he kept at it, we had a chance of getting him caught.

 

The other investigators in or team that work at the local jail had just been dealing with Securus Technologies, who installed a new inmate communication system that was going to help us to control crime in the jail and uncover information in local crimes. I was brought in to train on the software, and the covert alert feature was something that really peaked my interest. This could be the piece of the puzzle I was missing.

 

Once I was familiar with the new software, we got a lead on the identify of a friend who was helping this bank robber get inside information on the banks he was robbing. When the covert alert feature notified me this could be the day, we had our team in position and caught the suspect before he could ever reach for his weapon.